|Projekt:||Edeka Grocery Store|
|Leistungen:||Concept, design, realisation|
The market in the Packhofstraße is located in the middle of Hanover in a pedestrian zone, in the basement of a building. These circumstances created the challenge of making the market inviting and attractive to the target group. Especially the young target group should be addressed without becoming less inviting for other groups. The basic idea was to use design elements from the field of grafitti / street art, an unusual but also sensational design approach for EDEKA. The graphics, starting at the entrance, run down the market and emphasize the existing and newly added assortment groups. The concept is rounded off by the use of warm materials such as Wood and high-quality gloss surfaces as well as structuring profile frames made of metal and wood.
Thus, the material and color selection supports the new orientation towards fresh products, such as the expanded convenience area with freshly prepared sushi, the salad bar and the extended ToGo assortment. With this special market concept, EDEKA manages to convey quality, naturalness and freshness to the customer and to strengthen their confidence in the products offered at this location.