E-Center Berlin

Project Overview

Builder: Edeka Minden- Hannover
Project: Edeka Center
Location: Berlin Niederschöneweide, DE
Type: New Building
Services: Design, Implementation
Area: 3700m²

Wide aisles, low shelves and generous service counters characterize the image of the 3,700 m² sales area and ensure clarity. The highlight of the store is the "Genussinsel" (island of indulgence), which adds a food court to the food offering and thus perfectly complements it.

Our concept for the E-Center is based on the motto "Shopping without clear store boundaries". To achieve this goal, an area has been created around the "Genussinsel" as the center. All other store areas are arranged in a circle around this center and are therefore easily accessible for customers. The result is an exciting mix of food and weekend market.

The use of natural materials such as wood and bricks on the walls, counters and furniture runs through the entire design and creates the original, warm atmosphere of a marketplace. In combination with elegant, black elements such as graphics and lettering, ceiling sails, lighting and furniture, this appearance is reinterpreted and transported into the present. The pleasure island stands out visibly from the rest of the sales area with green rods suspended from the ceiling and matching green flooring.

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