When redesigning the market in Gelsenkirchen, located in the middle of the Ruhr area, the focus of the design was on improving customer orientation in the market.
By emphasizing each product group with highlight shelves, a clear division of the departments is created. The materials used, such as glossy white tiles that are even rounded at the edges and striking black lettering, give the market a modern flair. The white accents combined with light wood create a cozy and warm atmosphere.
As soon as you enter the market, the customer goes into the spacious fruit and vegetable department, which is covered over the entire width by a wooden roof, which makes the department look like a greenhouse in which you can “harvest” your own fresh fruit and vegetables. can. Not only the roof, but also the strong green color, the white tiles and the plants hanging from the ceiling create a special fresh experience for the customer.
In addition to the fruit and vegetable department, the fresh produce counter is also a highlight of the market. Behind the counters, transparent glass blocks serve as room dividers, creating a special eye-catcher in the market. The glass blocks stacked up to the ceiling are framed by colored glow sticks, the light accents of which are reflected in the mirrored ceiling and thereby create a special effect.
The many design elements create a clear orientation for the customer in the market and create special highlights that make shopping an experience.