A simple design with clear lines and the reference to a sustainable and regional product range represent the basic concept of the pilot store.

In order to create a modern and at the same time warm character within the store, great importance was attached to the choice of materials. A high proportion of wood in combination with concrete and Plexiglas elements in blue and yellow - the colors of the Edeka grocery store - form the main element. The transparent Plexiglas elements allow visitors to see into the different areas of the store. The individual fresh food areas reflect the regionality of the products and provide a direct link to the origin of the goods. Graphics and illustrations suggest to the visitor the connection to the products of the butcher's or cheese dairy.

The customer flow is highlighted in its color accentuation in dark grey as a floor element. A similar shape can be found in the ceiling as a corresponding component. The materials used here are wood and concrete. By highlighting the customer walkway in the ceiling and floor, visitors are guided through the store.